THE POST COVID ERA AND THE FASHION INDUSTRY
Last Updated on September 1, 2021 by Shravani Priya
In the past few months the world has witnessed enormous changes due to the pandemic released upon us labeled “Covid-19”. The impact of the virus has left every industry ranging from agriculture, textile to hospitality doomed.
Resulting from this, the masses must contemplate and understand that the DNA of the Fashion Industry must change. A change that was long due.
1. Diving into sustainable fashion
The customer needs to make a right choice at the register. One needs to buy less and invest into quality rather than indulging into fast fashion and big brands. Fashion needs to slow the pace and consumers need to think out of the box. Keeping both environment and sustainability in mind. Tons of textile waste plays a role in the industrial waste, because of our impulse to diving into fast fashion. Instead we should enrol into a more sensible and balanced fashion needs. Genuine, organic brands are the need of the hour, which serve a purpose and hold a mission.
2. Invest in classic pieces
“Investment pieces” are those pieces which are considered timeless irrespective of the fashion trends. Made with top quality finesse and have no age or limit. They can be styled differently, worn on different occasions and perhaps last forever. Covid or no Covid, wardrobe staples require much more focus. Rather that splurging on fast fashion trends that come and leave a hole in the pocket. These can never be worn again and contribute to the textile waste. A classic white shirt; fitted pair of jeans; a cotton suit or plain jutti’s, or a tan bag; no matter what, they withstand time and trends.
3. Digital Domination
The world is ready to move online, and a strong online presence needs to be accelerated now more than ever. Now, brands can launch, create, produce and deliver digitally. Stores are shut all over the world, shifting to online platforms is critical in order to sell and survive.
4. Season-less Fashion
Post pandemic, fashion industry might shift to trends which are termed as “season-less” which means that the utility, sustainability and relativity factors of any outfit will be marked the highest. Recycle and re-wearing will be the new fashion norm now. Trends come and go but investing in products that provide value for money and serve a long shelf life will be a transition that the apparel industry would be featuring.
5. Vocal for local
A new world calls for a new voice and better strategising. The pandemic has pushed us to make conscious decisions, thus it’s crucial to vouch for local, homegrown businesses, which are co- dependent in nature and have suffered a major set back, even after serving quality products with beneficiary results. Now is the time to go local, help your friends support their small businesses, shop organic and indulge into such labels.
As personal shoppers, we at Styl Inc promote and suggest to our clients a couple of local designer labels and boutiques.
Picture Credits: cultureholidays.com
We will face a lot of changes in the post-covid era. Lets take them in a stride. Meanwhile, lets try to build a better tomorrow.
Keeping it Styl’ish till then,
Signing Off,
Ria Singh
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